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DMI Social Media Specialist

Social Media Marketing Course

(Professional Certification)

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Enrollment Deadline Oct 9th

Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as TikTok, Facebook, LinkedIn, Snapchat, Twitter (X), YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts.

Flash Sale: 50% Off AI in Digital Marketing Course with DMI Social Media Specialist.

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Why DMI?

  • βœ“ Globally recognised certification
  • βœ“ Join 300k+ members worldwide
  • βœ“ Payment Plans Available

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How can a DMI Certification fast-track your career?

€11k

Salary Increase

Graduates got an average €11k salary increase after completing a DMI course.*

86%

More Employable

of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*

79%

Promoted

of graduates got a promotion within six months after completing a DMI course.*

*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey

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By the Industry, For the IndustryΒ Β 

DMI Social Media is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.Β 

Expert Photo

Mia Mora

Director, GTM Strategy and Operations

Google

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

Expert Photo

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.

Expert Photo

Neil Patel

Founder

Neil Patel Digital

Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.

Expert Photo

Brian Corish

CEO & Founder

Elemental

Former MD of Accenture Song

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

Expert Photo

Barry Thomas

Senior Global Thought Leader
Kantar

Former Head of Customer & Future of E-Commerce CocaCola

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.

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Become a certified social media marketing specialist

Join over 300,000 membersaround the world, working for some of the worlds top companies using DMI to keep their careers and skills relevant. 79% of our members have been promoted upon completion of one of our courses and 65% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer.

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Program learning outcomes and content

WHAT WILL I LEARN?

Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you'll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We've added 8 new soft skill lessons to give you the most industry ready certification available, anywhere.

Social Research

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Social Content

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Facebook, Instagram and Pinterest

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Twitter (X)

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Linkedin

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YouTube & Social Video

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Social Apps

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Social Commerce and Affiliate Marketing

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Social Customer Service

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Social Strategy

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Social Research

Module Info & Overview

Just who are your audience? What do they do, think, feel, eat, love, hate and β€˜like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating.

This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls.

Delve into these tools and put them to use, including the new Google Analytics 4 platform.

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    Bonus Content: DMI Membership Hub

    Home of Hands-on Learning

    When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.

    Templates & Toolkits

    • Digital Marketing Plan template
    • Funnel Conversion Reporting Toolkit
    • Social Competitor Analysis Tracker
    • Social Media Calendar Template
    • Email Campaign Calendar 2024
    • Digital Media Tracker and Planner
    • Digital Marketing Strategy Research Template
    • Email Campaign Calendar 2024
    • Digital Media Tracker and Planner
    • Digital Marketing Strategy Research Template

    AI Tools

    • AI tools for Content Marketing
    • AI tools for SEO
    • AI tools for image generation
    • ChatGPT prompt guide for Digital Marketers

    Download a brochure to learn more about this course and the benefits of DMI Membership.

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    Pricing

    Join 80k+ DMI Certified Digital Marketing Professionals

    Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.

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    Social Media Marketing

    30% OFF

    [price:SP_SMM-std/,30]

    or Download Brochure

    Social + AI Bundle

    50% OFF

    [price:PRO-ai-bund,le]

    or Download Brochure

    14 days guarantee

    Join 300k DMI members from companies like these.

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    300,000+ members trust DMI to power up their careers

    DMI SPECIALIST

    McKenzie Mullany

    βœ“

    Marketing Director

    Helped Drive Results

    My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...

    DMI EXPERT

    Gavin O’Leary

    βœ“

    Social Media Specialist

    Internationally Recognized

    After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...

    DMI AI TRACK

    Kara Skehan

    βœ“

    That Was Invaluable

    There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...

    DMI LEADERSHIP TRACK

    Charlie Cantwell

    βœ“

    Marketing Communications Manager

    Useful Real-world Examples

    The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...

    DMI PRO

    Davin Kelly

    βœ“

    Marketing Operations Specialist

    Obvious Choice For Me

    The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

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    Frequently Purchased Together

    AI Bundle - Limited Time Offer

    Save €784.50 with the AI bundle offer DMI Social + AI Course: €2,285 €1,500.50

    AI in Digital Marketing course combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

    • Understanding AI in Digital Marketing

    • Hands-On Experience with AI Tools

    • Data-Driven Decision Making

    • Personalization and Targeting Techniques

    • AI in Social Media and SEO

    • Measuring AI Effectiveness

    63%

    of employers say that they are more likely to hire candidates with an AI Certification on their CV.

    61%

    of marketers already implementing AI-driven initiatives in their marketing strategies.

    Source: DMI Member Survey 2024

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    Advanced Course

    Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?

    Digital Strategy & Leadership

    DMI SPECIALIST

    Digital Strategy & Leadership

    MOST POPULAR
    Expert-Level Certificate in Digital Marketing

    DMI EXPERT

    Digital Marketing

    Postgraduate Diploma in Digital Marketing

    Postgraduate Diploma

    Digital Marketing

    MSc In Digital Marketing

    DMI MASTER

    MSc In Digital Marketing

    View our advance course offerings to find the right path for your success.

    Who's this for?

    This Digital Marketing Program is aimed at:

    • Social Media Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
    • Brand Strategists, Event Planners, and Public Relations (PR) professionals.
    • Copywriters and Content Creators
    • Media Planners and Media Buyers
    • Social Media Influencers
    • Marketing managers and marketing directors
    • Entrepreneurs and small business owners
    • Those with responsibility for developing or implementing an online marketing strategy for an organization
    • Anyone looking to pursue a career in digital marketing

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    Get world class, specialist knowledge and insight.

    Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch, Threads, BlueSky and Lemon8.

    With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere.

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    What’s the latest?

    • 10 modules - updated syllabus, videos, interactive content, and walkthroughs
    • New practical toolkits - for just-in-time learning and upskilling
    • New content formats: embedded tools, text articles and quizzes
    • Live sessions with an instructor covering the latest updates to tools and platforms
    • More emphases on practical skills, deeper specialist knowledge, and B2B examples
    • Many more bite-sized walkthroughs covering more topics and more social apps
    • Improved videos with animated explainers
    • Plus much, much more

    What's included?

    Practical Skills, Premium Resources, and Industry Network

    6 months FREE with all courses.

    Instant Access to Your Course

    Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.

    A Globally Recognized Certification

    Earn a globally recognised certification valued by employers that will help advance your digital marketing career.

    DMI Professional Membership

    Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.

    Connect with the Industry

    Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.

    Continuous Professional Development (CPD)Β 

    Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.

    Skills Test & Practice Exams

    Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.

    DMI Business Membership

    Save up to 50% with our Business Membership Plans

    Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.

    Our Training Is Trusted By:

    corporate-plans-image-logos

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    The DMI Student Support Team

    With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

    Instructors with Industry Experience
    Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

    Support Team
    Whatever it is, we’ve got it covered. The team is right there when you need them.

    Frequently Asked Questions

    Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

    How long is the social media marketing course?

    This course consists of approximately 29 hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

    How is the social media marketing assessed?

    The Specialist Certificate in Social Media Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

    Does the course have payment plans?

    DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.

    Where will my qualification be recognized?

    Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified digital marketing specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

    What will my learning outcomes be?

    Get world class, specialist knowledge and insight. Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere.

    Where does the social media marketing course fit in the grading system?

    Professional Diploma in Digital Marketing - Social Media Marketing is equivalent to a level 5 in the UK grading system.

    When can I enroll in the social media marketing course?

    Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.

    How will I learn whilst doing social media marketing course?

    Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

    Certification Courses and Resources

    by the Industry, for the Industry