DMI Strategy & Leadership
Digital Marketing Strategy & Leadership Course
Learn Online
[price:SP_SP-std]
Enrollment Deadline Oct 9th
Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.
Limited Time Offer: 20% Off AI in Digital Marketing Course with Strategy & Leadership Specialist.
Learn More →
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
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DMI Strategy & Leadership
Digital Marketing Strategy & Leadership Course
Learn Online
[price:SP_SP-std]
Enrollment Deadline Oct 9th
Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.
FREE AI Course worth [price:TRACK_AIFDM-std] Included.
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
DMI Strategy & Leadership
Digital Marketing Strategy & Leadership Course
Learn Online
[price:SP_SP-std]
Enrollment Deadline Oct 9th
Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.
Flash Sale: 50% Off AI in Digital Marketing Course with Strategy & Leadership Specialist.
Learn More →
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
How can a DMI Certification fast-track your career?
€11k
Salary Increase
Graduates got an average €11k salary increase after completing a DMI course.*
86%
More Employable
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
79%
Promoted
of graduates got a promotion within six months after completing a DMI course.*
*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey
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By the Industry, For the Industry
DMI Strategy is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Mia Mora
Director, GTM Strategy and Operations
Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.
Courtney Sembler
Senior Manager
Hubspot
As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.
Neil Patel
Founder
Neil Patel Digital
Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.
Barry Thomas
Senior Global Thought Leader
Kantar
Former Head of Customer & Future of E-Commerce CocaCola
After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.
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Program learning outcomes and content
WHAT WILL I LEARN?
You will learn how to plan an effective strategy and marketing communications plan, implement and review strategy performance using budgeting, resourcing, and reporting systems. You will also gain the key skills and knowledge required to move into a management or leadership role in the digital marketing industry. There are 10 in-depth modules in this certification.
Managing Marketing Activities
Communication Fundamentals
Digital Marketing & Customer Experience
Digital Channels
Analytics, Data & Ethics
Managing a Digital Team
Budgeting & Building an Effective Digital Team
Digital Leadership
Developing a Digital Strategy with Strategic Thinking
Driving Business Performance with Digital Marketing Strategy
Managing Marketing Activities
Module Info & Overview
Explore the evolution of marketing and the role it plays in driving organizational strategy. Dive into the value of consumer behavior research to make decisions like segmentation, targeting, positioning, and value proposition. Understand the foundations of a marketing program and product design, and decisions related to product, promotion, price, and place strategies.
- Designing a Marketing Program
- Market Research & Consumer Behavior
- Strategic Marketing
- Approaching Markets
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“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Tools
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
Download a brochure to learn more about this course and the benefits of DMI Membership.
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Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Strategy Course
or Download Brochure
Strategy + AI Bundle
or Download Brochure
3 installments
or Download Brochure
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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Who's this for?
This Digital Marketing Program is aimed at:
- Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
- Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
- Copywriters and Content Creators
- Media Planners and Media Buyers
- Market Research Analysts, Data Analysts, and Product Marketers
- Marketing managers and marketing directors
- Consultants and IT managers
- Entrepreneurs and small business owners
- Those with responsibility for developing or implementing an online marketing strategy for an organization
- Anyone looking to pursue a career in digital marketing
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What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
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Digital Marketing Apprenticeships
DMI is excited to partner with Estio, a leading provider of Digital Marketing Apprenticeships in the UK, to offer the Digital Marketing Apprenticeship Programme (Multichannel Marketer).
How It Works:
The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If the company doesn’t pay the levy the government covers 95% of the costs, with the company only paying 5%.
13 months + assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
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Frequently Asked Questions
How long is the digital marketing strategy and leadership course?
This course consists of approximately 38-hours of course content. You have up to 24 weeks to complete the course and you can access the course content at anytime and from anywhere.
How is the digital marketing strategy assessed?
Certified Digital Marketing Specialist - Digital Strategy & Leadership is assessed by one two hour exam.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified Digital Marketing Specialist in Strategy & Leadership. This allows you to take your DMI qualification to any industry and any location.
What will my learning outcomes be?
You will become a specialist in digital marketing strategy and leadership. This means you will have an advanced understanding of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and will be an asset to any company as a successful leader.
Where does this strategy and leadership course fit in the grading system?
Professional Diploma in Digital Marketing - Strategy & Leadership is equivalent to a level 5 in the UK grading system.
When can I enroll in the digital marketing strategy & leadership course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example, if you purchase your course on the 22nd of December 2023, your enroll date would be January 1st 2024 or February 1st if you wish
How will I learn while doing my digital marketing strategy & leadership course?
Our courses are self-directed and delivered online via our interactive MyDMI platform. You will learn using expert-led video tutorials, live webinars, podcasts. practical exercises, discussion forums, tutor support and much more.