Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
Social Media Marketing TwitterTwitter Concepts 07:12
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Email Marketing Marketing AutomationLead Scoring 04:28
Social Media Marketing Social ResearchCompetitive Research Components 03:41
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
Social Media Marketing FacebookThe Value to Marketers 01:09
E-Commerce E-commerce StrategyTokenized Payments 02:50