πŸ’«50% Off AI Short Course with Expert. Enrollment Deadline is Oct 9th, just 7 days 14 hrs left.
Download Brochure

30% OFFSave [NaNPayment Plans Available

DMI Expert

Advanced Course in Digital Marketing

Clock

Learn Online

Bookmark

[price:EXPERT-std] [price:EXPERT-std/30]

Calendar

Enrollment Deadline Oct 9th

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about advanced digital marketing strategy, leadership, SEO, social media and CX.

Flash Sale: 50% Off AI in Digital Marketing Course with DMI Expert.

Why DMI?

  • βœ“ Globally recognised certification
  • βœ“ Join 300k+ members worldwide
  • βœ“ Payment Plans Available

Download Brochure

Google Review Stars

How can a DMI Certification fast-track your career?

€11k

Salary Increase

Graduates got an average €11k salary increase after completing a DMI course.*

86%

More Employable

of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*

79%

Promoted

of graduates got a promotion within six months after completing a DMI course.*

*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey

Download Brochure

By the Industry, For the IndustryΒ Β 

DMI Expert is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.Β 

Expert Photo

Mia Mora

Director, GTM Strategy and Operations

Google

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

Expert Photo

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.

Expert Photo

Neil Patel

Founder

Neil Patel Digital

Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.

Expert Photo

Brian Corish

CEO & Founder

Elemental

Former MD of Accenture Song

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

Expert Photo

Barry Thomas

Senior Global Thought Leader
Kantar

Former Head of Customer & Future of E-Commerce CocaCola

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.

Download Brochure

Program learning outcomes and content

WHAT WILL I LEARN?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines

Strategy and Leadership

Gradient Arow

Social Media Marketing

Gradient Arow

Search Marketing

Gradient Arow

Reaching & Engaging Consumers

Gradient Arow

Strategy and Leadership

Module Info & Overview

NEW

Master digital marketing strategy, leadership, and team management while optimizing performance through cohesive plans and effective channel utilization.

  • Managing Marketing Activities
  • Communications Fundamentals
  • Customer Experience
  • Digital Channels
  • Analytics, Data & Ethics
  • Managing a Digital Team
  • Building an Effective Digital Team
  • Digital Leadership
  • Developing a Digital Strategy
  • Driving Business Performance

Download Brochure

Bonus Content: DMI Membership Hub

Home of Hands-on Learning

When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.

Templates & Toolkits

  • Digital Marketing Plan template
  • Funnel Conversion Reporting Toolkit
  • Social Competitor Analysis Tracker
  • Social Media Calendar Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template

AI Tools

  • AI tools for Content Marketing
  • AI tools for SEO
  • AI tools for image generation
  • ChatGPT prompt guide for Digital Marketers

Download a brochure to learn more about this course and the benefits of DMI Membership.

Download Brochure

Pricing

Join 80k+ DMI Certified Digital Marketing Professionals

Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.

Secure Payments Icon

DMI Expert

30% OFF

[price:EXPERT-std/,30]

Download Brochure

Expert + AI Bundle

50% OFF

[price:EXPERT-ai-bund,le]

Download Brochure

14 days guarantee

Join 300k DMI members from companies like these.

Logos

300,000+ members trust DMI to power up their careers

DMI SPECIALIST

McKenzie Mullany

βœ“

Marketing Director

Helped Drive Results

My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...

DMI EXPERT

Gavin O’Leary

βœ“

Social Media Specialist

Internationally Recognized

After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...

DMI EXPERT

Helen King

βœ“

I Feel More Confident

I feel much more confident about all aspects of digital marketing and am looking to use the Expert Diploma to advance my position within the company. I feel much more confident about all aspects of digital marketing and am looking to use the Expert D...

DMI AI TRACK

Kara Skehan

βœ“

That Was Invaluable

There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...

DMI LEADERSHIP TRACK

Charlie Cantwell

βœ“

Marketing Communications Manager

Useful Real-world Examples

The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...

Download Brochure

Frequently Purchased Together

AI Bundle - Limited Time Offer

Save €1,732.50 with the AI bundle offer DMI Expert + AI Course: €5,455 €3,712.50.

AI in Digital Marketing course combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

  • Understanding AI in Digital Marketing

  • Hands-On Experience with AI Tools

  • Data-Driven Decision Making

  • Personalization and Targeting Techniques

  • AI in Social Media and SEO

  • Measuring AI Effectiveness

63%

of employers say that they are more likely to hire candidates with an AI Certification on their CV.

61%

of marketers already implementing AI-driven initiatives in their marketing strategies.

Source: DMI Member Survey 2024

Download Brochure

Get world class, knowledge and insight.

DMI EXPERTΒ is our advanced course with an expert-level, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level.

Don’t lose out during busy periods, make learning work for your schedule. Study at your own pace with the option to pause for up to 28 days.

Download Brochure

What’s the latest?

  • NEW Strategy & Leadership specialist-level content
  • NEW Search Analytics and GA4 module
  • NEW Social Research module
  • Opportunity to achieve a Digital Marketing Expert-Level Professional Certification in addition to a new Specialist-level Certification
  • Live sessions with an instructor to prepare for assignments and learn about the latest tools
  • Emphasis on practical skills and real world context
  • Many more bite-sized walkthroughs and improved videos

Who's this for?

This Digital Marketing Program is aimed at:

  • Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
  • Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
  • Copywriters and Content Creators
  • Media Planners and Media Buyers
  • Market Research Analysts, Data Analysts, and Product Marketers
  • Marketing managers and marketing directors
  • Consultants and IT managers
  • Entrepreneurs and small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for an organization
  • Anyone looking to pursue a career in digital marketing

Download Brochure

What's included?

Practical Skills, Premium Resources, and Industry Network

6 months FREE with all courses.

Instant Access to Your Course

Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.

A Globally Recognized Certification

Earn a globally recognised certification valued by employers that will help advance your digital marketing career.

DMI Professional Membership

Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.

Connect with the Industry

Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.

Continuous Professional Development (CPD)Β 

Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.

Skills Test & Practice Exams

Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.

DMI Business Membership

Save up to 50% with our Business Membership Plans

Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.

Our Training Is Trusted By:

corporate-plans-image-logos

Download Brochure

The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.

Frequently Asked Questions

How long is the expert-level certificate in digital marketing course?

This expert level certification consists of approximately 40 modules of course content and 3 Assignments. You have up to 44 weeks to complete the course, during which time you can access your course content wherever and whenever you want.

How is the expert-level certificate in digital marketing assessed?

The course requires the completion of 3 Digital Marketing assignments:

Assessment 1: Engagement with the program’s quizzes.

Assessment 2: Computer-based test in the chosen specialization.

Assessment 3: Develop a digital marketing strategy proposal for a business.

Don’t worry, our instructors are here to help you get ready for these assignments. With regular live sessions focused specifically on preparing our students for assessment, you’ll be set up for success.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.

Where will my qualification be recognised?

Upon completion of this course, you will be awarded a globally recognised DMI Expert Certificate.

What will my learning outcomes be?

You will embark on mastering digital marketing with stages focusing on strategy, leadership, social media campaigns, search marketing, and advanced expertise development. Each stage offers tailored learning, from refining skills in SEO and email marketing to implementing e-commerce solutions and enhancing user experience, ensuring comprehensive knowledge and competitive edge in the digital marketplace. And it will be exciting.

How will I learn whilst doing the Expert course?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

When can I enroll in the expert-level certificate in digital marketing?

Enrollment Dates commence from the first of every second month e.g. January, March, May, July, September, November.

Download Brochure

Certification Courses and Resources

by the Industry, for the Industry