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Pro AMA

Professional Digital Marketing Course

+ PCM from American Marketing Association

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Enrollment Deadline Oct 9th

Two Great Marketing Leaders, One Powerful Course. Get two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more. Two certifications for the price of one.

Flash Sale: 50% Off AI in Digital Marketing Course with DMI Pro AMA.

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Why DMI?

  • βœ“ Globally recognised certification
  • βœ“ Join 300k+ members worldwide
  • βœ“ Payment Plans Available

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How can a DMI Certification fast-track your career?

$12k

Salary Increase

Graduates got an average $12k salary increase after completing a DMI course.*

86%

More Employable

of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*

79%

Promoted

of graduates got a promotion within six months after completing a DMI course.*

*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey

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By the Industry, For the IndustryΒ Β 

DMI Pro is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.Β 

Expert Photo

Mia Mora

Director, GTM Strategy and Operations

Google

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

Expert Photo

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.

Expert Photo

Neil Patel

Founder

Neil Patel Digital

Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.

Expert Photo

Brian Corish

CEO & Founder

Elemental

Former MD of Accenture Song

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

Expert Photo

Barry Thomas

Senior Global Thought Leader
Kantar

Former Head of Customer & Future of E-Commerce CocaCola

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.

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Program learning outcomes and content

What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Digital Marketing in the Era of AI

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Content Marketing

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Social Media Marketing

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Search Engine Optimisation (SEO)

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Paid Search (PPC) and Display Advertising

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Email Marketing

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Professional Skills for Digital Marketers

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Website Optimisation and eCommerce

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Analytics with Google Analytics 4 (GA4)

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Digital Marketing Strategy

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Digital Marketing in the Era of AI

Module Info & Overview

Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.

  • What is Digital Marketing?
  • Inbound and Outbound Marketing
  • Digital Marketing Channels
  • What is AI in Digital Marketing?
  • Staying Relevant in Digital Marketing
  • Audience Listening Tools
  • Competitive Research
  • The Traditional Funnel and the Buyer’s Journey
  • The Evolution of the Buyer’s Journey
  • Integrating Offline and Digital Marketing

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Bonus Content: DMI Membership Hub

Home of Hands-on Learning

When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.

Templates & Toolkits

  • Digital Marketing Plan template
  • Funnel Conversion Reporting Toolkit
  • Social Competitor Analysis Tracker
  • Social Media Calendar Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template

AI Tools

  • AI tools for Content Marketing
  • AI tools for SEO
  • AI tools for image generation
  • ChatGPT prompt guide for Digital Marketers

Download a brochure to learn more about this course and the benefits of DMI Membership.

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Pricing

Join 80k+ DMI Certified Digital Marketing Professionals

Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.

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30% OFF

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Pro AMA + AI Bundle

50% OFF

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14 days guarantee

Join 300k DMI members from companies like these.

300,000+ members trust DMI to power up their careers

DMI SPECIALIST

McKenzie Mullany

βœ“

Marketing Director

Helped Drive Results

My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...

DMI EXPERT

Gavin O’Leary

βœ“

Social Media Specialist

Internationally Recognized

After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...

DMI AI TRACK

Kara Skehan

βœ“

That Was Invaluable

There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...

DMI LEADERSHIP TRACK

Charlie Cantwell

βœ“

Marketing Communications Manager

Useful Real-world Examples

The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...

DMI PRO

Davin Kelly

βœ“

Marketing Operations Specialist

Obvious Choice For Me

The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

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Frequently Purchased Together

AI Bundle - Limited Time Offer

Save €784.50 with the AI bundle offer DMI Pro + AI Course: €2,285 €1,500.50

AI in Digital Marketing course combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

  • Understanding AI in Digital Marketing

  • Hands-On Experience with AI Tools

  • Data-Driven Decision Making

  • Personalization and Targeting Techniques

  • AI in Social Media and SEO

  • Measuring AI Effectiveness

63%

of employers say that they are more likely to hire candidates with an AI Certification on their CV.

61%

of marketers already implementing AI-driven initiatives in their marketing strategies.

Source: DMI Member Survey 2024

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Advanced Course

Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?

Digital Strategy & Leadersip

DMI SPECIALIST

Digital Strategy & Leadership

MOST POPULAR
Digital Strategy & Leadersip

DMI EXPERT

Digital Marketing

Digital Strategy & Leadersip

Postgraduate Diploma

Digital Marketing

MSc In Digital Marketing

DMI MASTER

MSc In Digital Marketing

View our advance course offerings to find the right path for your success.

β–Ά

Hear from Our Graduates

Why Digital Marketing Institute?

  • Expertise and exclusive focus on digital marketing
  • Practical learning that drives business impact
  • Courses developed in collaboration with top industry leaders
  • Most in-demand and relevant skills
  • More than a badge on CV: An applicable certification valued by employers globally
  • 300,000+ Industry Professional Members
  • Trusted by top businesses and universitiesΒ 

Latest Update

Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills (including AI) with DMI PRO. We offer the most current and relevant industry thinking out there by constantly updating our courses to meet industry changes and reflect new developments. Delivered by skilled experts working in the field, we ensure you always get the most up-to-date and relevant learning.

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What’s the latest?

  • New topics focused on AI in digital marketing across the program
  • Improved UX and supporting content library
  • New GA4-focused analytics module
  • PPC and Digital advertising combined
  • All the latest digital platforms covered included Tik-Tok
  • New Professional Skills module
  • Updated Social Media Marketing module covering all key social media platforms
  • New eCommerce lesson in updated Web Optimization mode
  • New Email Marketing module with new marketing automation content
  • New practical exercises, reflections and up-to-date β€˜Extend Your Learning’ content
  • Plus much more

Who's this for?

This Digital Marketing Program is aimed at:

  • Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
  • Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
  • Copywriters and Content Creators
  • Media Planners and Media Buyers
  • Market Research Analysts, Data Analysts, and Product Marketers
  • Marketing managers and marketing directors
  • Consultants and IT managers
  • Entrepreneurs and small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for an organization
  • Anyone looking to pursue a career in digital marketing

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What's included?

Practical Skills, Premium Resources, and Industry Network

6 months FREE with all courses.

Instant Access to Your Course

Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.

A Globally Recognized Certification

Earn a globally recognised certification valued by employers that will help advance your digital marketing career.

DMI Professional Membership

Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.

Connect with the Industry

Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.

Continuous Professional Development (CPD)Β 

Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.

Skills Test & Practice Exams

Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.

DMI Business Membership

Save up to 50% with our Business Membership Plans

Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.

Our Training Is Trusted By:

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The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.

Frequently Asked Questions

How long is the digital marketing diploma course?

This course consists of approximately 31-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

How is the digital marketing diploma assessed?

The Assessment is one two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.

Where will my qualification be recognised?

This diploma is recognised globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

What will my learning outcomes be?

By earning this digital marketing diploma, you will:

  • Understand the importance of digital marketing strategies and learn the art of AI in digital marketing, social media, content marketing and email marketing.

  • Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic. Using GA4, you will know how to analyse complex data to gain insights and learn professional skills to perform better in your job.

Where does the diploma fit in the grading system?

Professional Diploma in Digital Marketing is equivalent to a level 5 in the UK grading system.

When can I enroll in the digital marketing diploma course?

Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.

How will I learn whilst doing digital marketing diploma course?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Certification Courses and Resources

by the Industry, for the Industry

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