Digital Marketing Essentials Short Course
This course covers the fundamentals including digital tools, technologies and uses. Learn about digital transformation, the use of AI, social media and digital strategy. Perfect for non-marketing teams building their digital awareness.
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DIGITAL MARKETING ESSENTIALS
[price:ESSENTIALS-std]
Enrollment Deadline is Oct 9th
Course Overview
Duration
6 Hours Self Paced Learning
Enrollment
Enroll by Oct 9th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
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Try Tracks for Business MembershipDigital Marketing Essentials Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
↗6 Interactive Modules.
↗Associate Level Certification.
↗6 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Customer Journeys ↗Web Concepts and Terminology ↗User Experience ↗Social Media ↗Social Customer Service ↗Data Security ↗Data Analytics ↗Reporting Data
What you'll learn
6 Modules • Approx 6 hours Learning content
Module 1 - The Digital Opportunity
45 mins
Unlock the power of digital in today's dynamic business landscape. Explore how cutting-edge technologies are revolutionizing communication and interaction for individuals and organizations alike. Dive into the transformative impacts of social media and AI, and learn why organizations should harness the growing influence of digital consumers.
Knowledge Gain:
What is Digital MarketingThe Role of MarketingDigital Disruption: AI, Social Media, and YouThe Digital ConsumerDigital Marketing Channels
Expert Insights:
Explainer: Digital Media
Digital Disruption: AI, Social Media, and You
Module 2 - The Digital Landscape
45 mins
Decode the digital consumer revolution and its impact on modern marketing strategies. Explore the evolving Buyer's Journey, now more complex and non-linear than ever before. Learn about detailed buyer personas and why it’s important to build a powerful online presence that prioritizes customer experience.
Knowledge Gain:
Consumers and the Digital AudienceEstablishing a Digital PresenceSearch and Email MarketingEmail Marketing
Toolkits included:
Video: The Buyer's Journey
Interactive Topic: Why Is CX important?
Explainer: The Journey of an Email
Video: The Power of Email Marketing
Expert Insights:
What Are Personas?
Explainer: Omnichannel Marketing
What Is SEO?
Importance of Email Marketing
Module 3 - Social Media and Online Shopping
1h
Discover how social media can revolutionize a marketing strategy. Dive into the world of mobile-first social apps and unlock their potential for customer engagement. Explore the booming landscape of ecommerce and discover why businesses across industries are leveraging online marketplaces.
Knowledge Gain:
The Value of Social MediaWhat are Social Apps?Buying and Selling OnlinePopular Social Commerce Channels
Toolkits included:
Infographic: Social Media Marketing in Action
Case Study/Webinar
Quick Read: Key Social Media Terminology
Expert Insights:
Explainer: How Do Social Media Algorithms Work?
Module 4 - Data, Privacy, and Cybersecurity
45mins
Understand the importance of data-driven decision-making in the digital age. Learn how AI technologies are being leveraged for rapid data analysis and actionable insights. Explore ethical data collection practices and understand the obligations of individuals and organizations for ensuring data protection.
Knowledge Gain:
The Data-Backed MindsetProtecting Data: Privacy, Legislation, and EthicsOnline Safety and Cybersecurity
Toolkits included:
Infographic: Hackers
Expert Insights:
Data Protection and Threats
Digital Challenges and Risks
Legislation and the Use of Digital
Module 5 - AI and the Organization
55mins
Explore the cutting-edge world of AI and its transformative impact on digital marketing. Discover how AI drives efficiency, reduces costs, and revolutionizes key business processes from market research to content creation.
Knowledge Gain:
AI in Digital BusinessAI and Digital MarketingThe Impact of AI
Case Study/Webinar
Quick Read: How AI is Changing Digital Marketing
Quick Read: Best Examples of AI in Marketing
Module 6 - Strategy and the Digital Organization
47mins
Discover how digital strategy development can drive organizational success. Learn how technology deployment should be aligned with clear objectives, goals, and KPIs. Cultivate a strategic mindset that balances big-picture thinking with agility in the face of change.
Knowledge Gain:
Digital StrategyTechnology and the OrganizationThinking Digital
Case Study/Webinar
Quick Read: The Importance of Continuous Learning
Expert Insights:
Infographic: Corporate and Strategy Terms Explained
Explainer: The Key Elements of a Digital Marketing Strategy
Explainer: The New Customer Journey
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Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
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300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
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Globally recognized certification
Where will my qualification be recognized?
The Digital Marketing Institute is the global certification body for digital marketing and selling education. Exclusively designed by practicing digital practitioners, the Foundation Certificate in Digital carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
How is the digital marketing essentials course assessed?
The Foundation Certificate in Digital is assessed by a one-hour exam administered by our computer-based testing partner via its global network of test centers.
The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam.
The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent.
Is this digital marketing course technical?
In short, no! The Foundation Certificate in Digital is at an associate level and focuses on the fundamentals of digital technology. You will learn how digital is applied within a business, which digital channels to use and you will understand the commercial aspect of online marketing.
Who should take this digital marketing course?
Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.
A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels. The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.
Upon successful completion, you will become a Certified Digital Marketing Associate.
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