The Media Mix

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[[p]]It&rsquo;s important for marketers to recognize the distinction between marketing, communication, and advertising.&nbsp;[[/p]]

[[p]]While marketing focuses on messages that achieve certain marketing goals, communication uses messages that have greater scope and advertising focuses on promoting a product or service to potential customers.&nbsp;&nbsp;[[/p]]

[[p]]A media mix is using a&nbsp;blend of channels to communicate a brand&#39;s message to customers or prospects. The channels and tactics in a media mix can be above the line or below the line.[[/p]]

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The Media Mix

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