6 Tips for Valentine’s Day on Social Media

6-tips-for-valentines-day-on-social-media

6 Tips for Valentine’s Day on Social Media 

[[p]]Valentine&rsquo;s Day is upon us again. If you didn&rsquo;t have the time to set up a full campaign to tie in with the holiday, don&rsquo;t worry. Here are some tips on how you might use social media on the day to help leverage some of that Valentine traffic for your small business.[[/p]]

[[p]]Help your followers get into the spirit of love by adding some romantic flair on your social media profile images and cover photos (Hint: if you&rsquo;re running a campaign, you should match your art to any other pieces of marketing collateral). Otherwise, just make sure it&rsquo;s a Valentine&rsquo;s Day tie-in that allows your brand to still be recognizable but also celebrates the holiday! Here&rsquo;s an example from 1800-Flowers:[[/p]]

[[p]]Ask your audience to share their love stories, finding a way to tie in the question with your brand. Be clear that not every story has to be romantic in the traditional sense. (You don&rsquo;t want to alienate members of your audience). Ask for all types of love stories, including romantic, friendship, familial, etc. Consider offering a prize for the best story, but make sure you have the guidelines clearly outlined before launching your campaign! Keep in mind that you shouldn&rsquo;t explicitly ask your audience to [[a href="https://www.recode.net/2017/12/18/16785250/facebook-news-feed-change-spam-engagement-baiting-publishers" target="_blank"]]like and share your post[[/a]] for extra entries. Facebook is cracking down on these types of posts.[[/p]]

[[p]]Consider popular hashtags of the day as a way to effectively leverage Valentine&rsquo;s Day for your marketing campaigns. Depending on which social media platform your brand uses, keep an eye on what&rsquo;s trending: use a tool like[[a href="https://hashtagify.me/hashtag/tbt" target="_blank"]] hashtagify.me[[/a]]&nbsp; or try [[a href="https://ritetag.com/" target="_blank"]]ritetag.com[[/a]] for tips on hashtags for different social platforms.[[/p]]

[[p]]Maybe you can come up with a hashtag to suit your own brand. Keep in mind that hashtags don&rsquo;t have to include your brand name, but they should be clearly associated with your brand.[[/p]]

[[p]]Choose a hashtag that&rsquo;s unique and memorable, then include it in your posts and ask your fans to do the same so you can build as much user-generated content as possible. Offer a special prize or offer for the most creative hashtag in a post. If your business doesn&#39;t have a well-known hashtag and you don&rsquo;t believe that a unique hashtag will have an impact, play off of existing popular hashtags.[[/p]]

[[p]]Not everyone is in a relationship, and it&rsquo;s important to keep that in mind during any Valentine&rsquo;s Day communications. In addition to addressing couples, send some love to your single followers as well. Offer special deals for singles, or focus on deals that apply to everyone - no matter their relationship status. Be careful about using hashtags such as #singlesawarenessday unless your products/services and editorial style are typically tongue-in-cheek.[[/p]]

[[p]]We all know those people who wait until the last minute to buy gifts. Play to their needs by offering a last-minute Valentine&rsquo;s Day gift idea that includes your products/services and a few others from different sites (non-competitors). Pick romantic-themed and self-love items (or paired products, like jewelry) and showcase them in a post or story.[[/p]]

[[p]][[strong]]Whatever you do this Valentine&rsquo;s Day, make it about making your customers and potential buyers feel special. Then seize the opportunity to capitalize on the next big holiday! [[/strong]][[/p]]

6 Tips for Valentine’s Day on Social Media

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