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5 Creative Snapchat Campaigns to Learn From

5-snapchat-marketing-campaigns-to-learn-from

[[p]]Snapchat&rsquo;s unique design and features&mdash; disappearing videos and stories in 24 hours&mdash;gives marketers unique opportunities to engage their audience and generate leads within their [[a href="https://digitalmarketinginstitute.com/blog/social-media-strategy" target="_blank"]]social media marketing strategy[[/a]].&nbsp;[[/p]]

[[p]]Snapchat&rsquo;s advertising platform has a highly captive audience with 406 million active daily users. Around 57% of businesses currently post ads on Snapchat, with Statista estimating it to have $8.34 billion in ad revenue&nbsp;by 2027.[[/p]]

[[p]]To inspire your Snapchat advertising efforts, we&rsquo;ve found five successful Snapchat marketing campaigns from well-known brands, from creative doodling competitions to scannable codes.[[/p]]

[[p]]If you&rsquo;re considering Snapchat marketing for your business, make sure you add these campaigns to your inspiration list.[[/p]]

[[ol]]
	[[li]][[a href="#heading_74935"]]Depop on Snapchat:&nbsp;targeted visual story ads[[/a]]&nbsp;[[/li]]
	[[li]][[a href="#heading_74939"]]Tinder on Snapchat: &lsquo;Single Not Sorry&rsquo; campaign[[/a]][[/li]]
	[[li]][[a href="#heading_74943"]]L&rsquo;Oreal on Snapchat: mascara spotlight[[/a]][[/li]]
	[[li]][[a href="#heading_74947"]]Disney&nbsp;on Snapchat: 100 year milestone campaign[[/a]][[/li]]
	[[li]][[a href="#heading_60076"]]Cisco&nbsp;on Snapchat:&nbsp;&#39;Day in the Life&#39; series[[/a]][[/li]]
[[/ol]]

[[p]]At first glance, hardware manufacturer Cisco might not seem like a good match for Snapchat. Its products don&rsquo;t inspire excitement like [[a href="https://digitalmarketinginstitute.com/resources/case-studies/nike-always-ahead-of-the-curve" target="_blank"]]Nike[[/a]] or [[a href="https://digitalmarketinginstitute.com/resources/case-studies/mcdonalds-through-the-golden-arches-to-global-dominance" target="_blank"]]McDonalds[[/a]].[[/p]]

[[p]]However, Cisco discovered a way to make its &lsquo;[[a href="https://digitalmarketinginstitute.com/blog/the-ultimate-guide-to-content-marketing-for-boring-businesses" target="_blank"]]boring&rsquo; B2B business[[/a]] fun by chronicling the day to day tasks, appointments and workload of an account manager in its &ldquo;Day in the Life of an Account Manager&rdquo; series.[[/p]]

[[p]]The series covers the daily workload of one of Cisco&rsquo;s account managers, humanizing a B2B brand that&rsquo;s best known for its networking hardware.&nbsp;[[/p]]

[[p]][[strong]]Why did it work?[[/strong]][[/p]]

[[p]]The Cisco campaign is a few years old but its key lesson is still relevant: that even the most &lsquo;boring&rsquo; brands can create content that&rsquo;s fun, engaging, and interesting by focusing on the people side of the business.[[/p]]

[[p]][[strong]]Top tip: [[/strong]]Do you run an agency? Look for creativity in your team&rsquo;s daily activity or the organizations that you&rsquo;ve helped. Run a B2C business? Make content about the people behind the product to give customers a different perspective of your brand.[[/p]]

[[p]]Depop is a sustainable clothing retailer beloved by eco-conscious digital natives that has been central to the [[a href="https://digitalmarketinginstitute.com/blog/rags-to-riches-the-online-rise-of-secondhand-clothing" target="_blank"]]online rise of second-hand clothing[[/a]]. The brand turned to Snapchat to grow its audience, build brand awareness, and encourage &lsquo;Snap Installers&rsquo; (ad click-throughs or engagements).[[/p]]

[[p]]By partnering with a creative agency, Depop developed story-based ads with specific audience segments in mind.&nbsp;[[/p]]

[[p]]The ads targeted 18 to 34-year-olds in the U.S., the U.K., and Australia with dynamic video ads that punched through the key brand USPs with a mix of striking visual elements and sound bytes. By upping its ad spend, leaning on the platform&rsquo;s audience insights, and taking a consistent approach to its messaging, Depop earned a healthy return on investment.[[/p]]

[[p]][[strong]]Why did it work?[[/strong]][[/p]]

[[p]]The reason Depop&rsquo;s revised Snapchat ad campaign hit the mark was because the brand took the time to [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-092-understanding-your-audience-with-rand-fishkin" target="_blank"]]understand its audience[[/a]].[[/p]]

[[p]]By leveraging its brand values and creating dynamic content with visuals tailored to its target audience, Depop sparked engagement while cementing its brand values in the minds of Snapchat users.[[/p]]

[[p]]This smart and cohesive Snapchat ad campaign earned Depop a 91% and&nbsp; 48% higher [[a href="https://digitalmarketinginstitute.com/resources/glossary/ltv-or-lifetime-value" target="_blank"]]LTV[[/a]] in the U.S &amp; U.K. It also propelled Depop to the status of one of Snapchat&rsquo;s top-performing brands.[[/p]]

[[p]]As a dating app with edge, [[a href="https://digitalmarketinginstitute.com/resources/case-studies/tinder-taking-dating-into-a-dystopian-future" target="_blank"]]Tinder[[/a]] is known for cutting through the digital noise with its creative and sometimes risque marketing campaigns. The brand&rsquo;s Snapchat advertising efforts are no exception.[[/p]]

[[p]]Tinder&rsquo;s aptly named narrative collection of &lsquo;Single Not Sorry&rsquo; Snapchat ads celebrates the joys of being single as a lifestyle choice. By delivering these four head-turning and highly cohesive story-based ads in the form of Snapchat Commercials, the brand was able to hook its target audience in with razor-sharp messaging that celebrates the virtues of singledom.[[/p]]

[[p]]As a dating app with edge, Tinder is known for cutting through the digital noise with its creative and sometimes risque marketing campaigns. The brand&rsquo;s Snapchat advertising efforts are no exception.[[/p]]

[[p]]Tinder&rsquo;s aptly named narrative collection of &lsquo;Single Not Sorry&rsquo; Snapchat ads celebrates the joys of being single as a lifestyle choice. By delivering these four head-turning and highly cohesive story-based ads in the form of Snapchat Commercials, the brand was able to hook its target audience in with razor-sharp messaging that celebrates the virtues of singledom.[[/p]]

[[p]][[strong]]Why did it work?[[/strong]][[/p]]

[[p]]Aimed at a young and ambitious Gen Z audience, Tinder used Snapchat as a podium to champion its commitment to empowering young singles.[[/p]]

[[p]]Harnessing the power of brand storytelling, the brand created a mini-series of ads that was meaningful, building trust and shining a light on the dating app&rsquo;s key USPs in the process.[[/p]]

[[p]]This creative and well-crafted approach to Snapchat advertising helped to revamp the brand in the eyes of digital natives&mdash;smashing its campaign goals by four times in the process.[[/p]]

[[p]]In 2021, L&rsquo;Oreal Paris took to Snapchat to plug its Paris Mascara to a highly-engaged digitally native audience and broaden its appeal.[[/p]]

[[p]]It created a striking mix of branded non-skip commercials showcasing the product&rsquo;s USPs using its unmistakable visual brand assets and alluring tone of voice. And the results were impressive, to say the least.[[/p]]

[[p]][[strong]]Why did it work?[[/strong]][[/p]]

[[p]]The reason this ad worked so well is down to the brand&rsquo;s targeted approach to its ads. By launching non-skip ads tailored to a younger audience and adjusting its brand message to appeal to beauty-conscious Gen Zers, L-Oreal earned droves of engagement for its Snapchat advertising efforts.[[/p]]

[[p]]L-Oreal&rsquo;s cohesive mix of audio production, cool yet aspirational visuals, and consistent delivery earned the brand a significant rise in new buyers as well as an 81%+ improvement in ROAS compared to previous campaigns.[[/p]]

[[p]]In the kind of bold digital marketing move you&rsquo;d expect from Disney, the world-renowned entertainment brand teamed up with Snapchat to deliver an ad campaign linked to an immersive exhibition featuring stunning AR-driven installations and experiences in 2023.[[/p]]

[[p]]To further drive brand awareness, Disney developed a series of immersive storytelling ads to celebrate its 100-year story which allowed fans to interact with the likes of Guardians of the Galaxy and the cast of Elemental through the app.[[/p]]

[[p]][[strong]]Why did it work?[[/strong]][[/p]]

[[p]]By getting super creative and leaning on Snapchat&rsquo;s AR advertising capabilities, Disney gave its fans an exciting digital experience that almost gamified some of its most iconic characters.[[/p]]

[[p]]While there&rsquo;s no specific data on the campaign, we do know it was a roaring success that expanded the already colossal brand&rsquo;s reach while earning incredible levels of engagement throughout. A masterclass in Snapchat advertising.[[/p]]

[[p]]Do you want to use social media advertising to boost brand awareness and generate leads?&nbsp;[[/p]]

[[p]]Our certified [[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-social-media-marketing" target="_blank"]]social media marketing course[[/a]] will teach you how to conduct social research, provide social customer service, develop a social strategy and explore all the key social media channels so you can leverage them to engage your customers. What are you waiting for?&nbsp;[[/p]]

5 Creative Snapchat Campaigns to Learn From

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